JUNE 7-12 2022
SALONE DEL MOBILE
The tailoring of the Olivieri project
18 months after the presentation of the Dress Code collection that literallyrelaunched the historic Italian brand, Olivieri is present at Milan Design Week with adouble appointment: at Pavilion 6-D28 of the Salone del Mobile in Milan and in thebrand new Milan flagship in via Carducci, 38.
The growth path of the brand also includes the launch of the new company logo:a clear message of total renewal of the image and communication of the Riminicompany founded in 1929. Lots of novelties presented at MDW, among which the total integration of theDress Code living project with the bedroom area, effectively determining Olivieri’sevolution into a company specializing in living and night area projects.
The stand, designed in collaboration with the Milan studio lualdimeraldi, has, as itsmain character, the presentation of the Dress Code collection both as a living areaand as a night area.
Among the other collections presented at the Salone, we find 3 new tables: Mr.Big designed by Alessia Tacconi and the Hector and Chelsea tables designed by Cesare Arosio.